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Digital MARKETING
Digital MARKETING
What
IS IT?

From branding and graphic design, to pay-per-click advertising campaigns, search engine optimization and social media, we’re passionate about helping clients resonate with consumers in their always-on world.

Creatively DRIVEN
Technologically INSPIRED

We tackle projects head-on, researching and implementing the latest technology tools and techniques in the industry to put you ahead of your online competition. Let us create high-quality and effective digital marketing solutions that, above all, deliver powerful results.

SEARCH ENGINE OPTIMIZATION (SEO)

SEO is the practice of optimising websites to make them appear in high positions in search engine results without the need to pay for any advertising.

Sites that appear higher up in the results are more likely to get more traffic to their pages, and potentially more business. SEO is a vital consideration when designing a new website but we are happy to work with your existing site if you prefer. Not all websites are created equally and many appear pleasing to the human eye but lack the key details picked up by search engines such as Google.

CONTENT MARKETING

Native ads don’t get ignored in the way that traditional ads tend to because they don’t look like ads. Native advertising looks like content on a website and blends in with the rest of the site in terms of format, style or placement. Social Media Marketing on Facebook or Instagram is often considered to be “native” and we can design your adverts and manage your campaign should you choose.

We reach out to a trusted pool of copywriters with various industry specialisations to help you promote your brand in the best way possible.

PAY-PER-CLICK ADVERTISING (PPC)

For example, Google Adwords - one of the most common types of advertising models used to direct traffic to websites. Once your advert is up and running it will only be displayed in response to a relevant Google search and, as the name suggests, you only pay when your advert is clicked on.

You choose your own budget so you are in full control of your spend. Once the budget is used your ads will not be shown until it is replenished and you can choose to pause or replace any advert at any point.

Too busy to manage your campaigns? No problem, as a trusted Google Partner, we can bring our experience to your aid to directly monitor and optimise your campaigns for you.

EMAIL MARKETING

Companies use email marketing, a form of Marketing Automation, to engage their customers and build their brand by promoting call to action content such as offers, free gifts, discounts, invitations etc to their customers. MailChimp, the world’s largest marketing automation platform is an email marketing platform used by millions of companies from small e-commerce shops to big online retailers.

SOCIAL MEDIA MARKETING

Social media websites such as Facebook, LinkedIn and Twitter have large established online communities and businesses and organisations can gain exposure by simply joining these websites. Social Media Marketing provides a relatively low cost way for businesses to reach large numbers of users and gain brand recognition.

These platforms also allow you to engage with users outside of your social reach, through carefully targeted advertising.

NATIVE DISPLAY ADVERTISING

Native ads don’t get ignored in the way that traditional ads tend to because they don’t look like ads. Native advertising looks like content on a website and blends in with the rest of the site in terms of format, style or placement. Social Media Marketing on Facebook or Instagram is often considered to be “native” and we can design your adverts and manage your campaign should you choose.

MARKETING AUTOMATION

Marketing Automation software enables companies to plan and build pre-programmed personalized messages that react to customer actions. We can save you time by automating repetitive processes such as emails, social media, and other website actions that would have otherwise been carried out manually.

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