Aztec Group UK is a leading brand development company equipped to strengthen identity through the creation of personalised, precision-produced branding, building signage, building graphics, exhibition stands, branded clothing and promotional products. Who in recent years have grown from strength to strength, engaging with well known names like NASDAQ, Yahoo, Amazon and the BBC.
Their existing web presence fell short of their acumen. The challenge was for us to invigorate and illuminate their brand in code.
To grow the brand, the client decided to seperate key areas of the business, concentrating the content into three individual child domains, to target specific markets, all controlled under the umbrella of the primary parent domain.
Working closely with their designers we created a multisite development that allowed for simple content management across three integrated websites. Large feature imagery and a crisp user interface guides users to carefully composed descriptive content.
We selected WordPress to manage that content and developed a bespoke child theme to control the style. This descision was reached, because the platform delivered a 'one click' option for multisite setup, there was no need to re-invent the wheel.
The network administration was setup from the primary domain, aztecgroupuk.com from which that and two of the child websites can be controlled. The third child website was developed by a third party, to directly integrate with their logistic and supply systems.